Big news! Today, on the Autumnal equinox — a day symbolizing balance — we’re releasing a new brand identity, including a new logo and social media icon. You’ll see the new look anywhere we’re out in public, like our Instagram and Etsy; very soon you’ll see it on all of our products, as well.
Our design goal was to match our own intentions: peace, balance, and stability. With the invaluable artistry of @clairejeans, we decided to:
- curve the waist beads around the word Essensual and yogi. As most waist bead wearers know, depending on body type, beads might be high in the back and low in the front or vice versa. Rarely do beads form a perfect halo around the midsection. We are body positive. Our design reflects a realistic body.
- stylize a gender-neutral yogi in Vrikshasana or tree pose to signify strength, focus, and yes, balance! I’m also currently earning my yoga teacher certification to provide Kemetic yoga for Seniors and Yoga for Jazz Lovers when I retire. If you’re in the NJ/NY area, let me know!
- use the color black (it’s our last name) and a refreshing shade of aquamarine to symbolize the calmness, tranquility, and serenity with which we intend to respond to life’s ups and downs. Also the color helps us to remember to take deep cleansing breaths.
- imply infinity with the curves of the beads. Essensuals by Khemura creates conscious self-care chakra jewelry. Self-care is the most vital or essential, care.
We hope you like this new look as much as we do!
~ Meketira & Rashida
